When it comes to smashing a paradigm, pleasure is not the most important thing. It is the only thing. If this sounds wrong, consider Mosaic. Mosaic is the celebrated graphical "browser" that allows users to travel through the world of electronic information using a point-and-click interface. Mosaic's charming appearance encourages users to load their own documents onto the Net, including color photos, sound bites, video clips, and hypertext "links" to other documents. By following the links - click, and the linked document appears - you can travel through the online world along paths of whim and intuition. Mosaic is not the most direct way to find online information. Nor is it the most powerful. It is merely the most pleasurable way, and in the 18 months since it was released, Mosaic has incited a rush of excitement and commercial energy unprecedented in the history of the Net.
... to rectify many of the shortcomings of the very primitive prototypes then floating around the Internet. Most significantly, their work transformed the appeal of the Web from niche uses in the technical area to mass-market appeal. In particular, these University of Illinois students made two key changes to the Web browser, which hyper-boosted its appeal: they added graphics to what was otherwise boring text-based software, and, most importantly [sic], they ported the software from so-called Unix computers that are popular only in technical and academic circles, to the Microsoft Windows operating system, which is used on more than 80 percent of the computers in the world, especially personal and commercial computers. (
Mosaic was not the first web browser for Microsoft Windows; this was Tom Bruce's little-known Cello. The UNIX version of Mosaic was already making it famous before the Windows and Mac versions came out. Other than displaying images embedded in the text rather than in a separate window, Mosaic did not in fact add many features to the browsers it was modeled on, like ViolaWWW. But Mosaic was the first browser written and supported by a team of full-time programmers, which was reliable and easy enough for novices to install, and the inline graphics proved immensely appealing. Mosaic made the Web accessible to the ordinary person for the first time.