Watching Google AdWords

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Author: Berkman Center, The President and Fellows of Harvard College

Speaker : Hal Roberts

Context: http://cyber.law.harvard.edu/node/4965

File: http://wilkins.law.harvard.edu/events/luncheons/2008-12-23_roberts/2008-12-23_roberts.mov

Description

"Watching Google AdWords: The Mysterious Mechanization of Meaning in the Google Brain. Google's AdWords system serves ads alongside about a quarter of all web traffic. In the process of serving those ads, Google actively processes the user browsing data in order to target its advertising, making AdWords one of the world's most extensive processors of personal data. Hal Roberts presents on how Google's use of the AdWords data seeds a network of grey surveillance that may not have direct effects on the individual surveillance subjects but does have important effects on our modes of creating and consuming content online."

Video info

Produced 23 Dec 2008

License

Creative Commons 3.0 Attribution Unported